Higgsfield raises $400 million at a $5.4 billion valuation
AI video startup Higgsfield has secured $400 million at a $5.4 billion valuation, backed by Goldman Sachs, Intel and DST Global.
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At a glance
- New round: $400 million at a $5.4 billion valuation
- Investors include DST Global, Goldman Sachs, Intel, Liberty Global, NTT Docomo
- January 2026 valuation: $1.3 billion – more than 4x growth in 7 months
- Revenue run rate: ~$500 million (June 2026), up from ~$200 million end of 2025
- Founded in 2023 by former Snap generative-AI head Alex Mashrabov
AI video startup Higgsfield has closed a $400 million funding round at a $5.4 billion valuation. The Financial Times reported the deal; a regulatory filing lists investors including DST Global, Goldman Sachs, Intel, Liberty Global, NTT Docomo Ventures and Mirae Asset.
The valuation marks a steep ascent: in January 2026, Higgsfield was valued at roughly $1.3 billion – meaning the new round more than quadruples the company's value in about seven months. Industry reports put annualized revenue (run rate) at around $500 million as of June 2026, up from roughly $200 million at the end of 2025.
Higgsfield was founded in 2023 by Alex Mashrabov, who previously sold his company AI Factory to Snap for $166 million and led generative AI there. The company says it produces millions of AI videos daily, with about 70 percent of revenue coming from recurring enterprise subscriptions.
The rise comes amid a market shakeout: OpenAI shut down its video app Sora in April 2026, while rival Runway shifted focus to world models for robotics and gaming. Higgsfield has filled the enterprise video gap – and recently grew faster than its internal structures could handle. CEO Mashrabov admitted self-critically that processes "haven't always kept pace with our core values."
With fresh capital and strategic investors like Intel and Goldman Sachs, Higgsfield is expected to scale infrastructure and enterprise sales – and now ranks among the most valuable AI video companies in the world.
FAQ
What does Higgsfield do?
Higgsfield builds AI tools for video creation – from social clips to enterprise productions. About 70 percent of revenue comes from recurring enterprise subscriptions.
Why did the valuation rise so quickly?
Reported run-rate revenue grew from about $200 million to $500 million in roughly half a year, while competitors like Sora (shut down) and Runway (pivoted) left the field.
Who are the new investors?
Per the filing, backers include DST Global, Goldman Sachs, Intel, Liberty Global, NTT Docomo Ventures, Tribe Capital, Valor Capital and Mirae Asset.
