Apple cuts 200+ jobs across Vision Pro and Siri teams
About 100 roles in the Vision Pro group and 100 around Siri: Apple restructures and shifts resources toward new devices and AI — including smart glasses.
Illustration · AI-generated (AI IN LIFE)
At a glance
- Reported: August 21, 2026 (Bloomberg, confirmed by TechCrunch, Engadget, 9to5Mac)
- 200+ positions cut: about 100 each at Vision Pro and Siri/Intelligent Systems Experience
- Also affected: immersive video and gaming
- Apple says new roles are being created — focus on new devices and AI
- Context: Siri rebuild and ongoing lawsuit against OpenAI
What happened? Apple has eliminated more than 200 positions — hitting mainly the Vision Pro team and the Siri organization, plus areas like immersive video and gaming. Bloomberg first reported the cuts on August 21, 2026; TechCrunch, Engadget and 9to5Mac confirmed the scale.
Where exactly are the cuts? According to consistent reports, roughly 100 roles each fall on the Vision Pro group and on Siri including the "Intelligent Systems Experience" unit that integrates AI features into the operating system. Apple said it wants to evolve its business to deliver the best experiences for users — and that new roles are being created.
Why Vision Pro of all things? The VR headset has been a niche product since launch. The cuts suggest Apple is reallocating capital and talent toward AI devices — above all smart glasses, widely seen as the next major product category.
How does this fit the AI strategy? Apple is in the middle of rebuilding its AI unit: Siri is being re-architected while the company fights a lawsuit against OpenAI over alleged trade-secret theft. The signals point one way: spatial computing is out, AI is the priority — even at Apple, long seen as a laggard.
What does it mean for the market? When even Apple pulls staff from prestige projects to reinforce AI teams, it confirms the industry trend: capital and talent flow to where AI products are built. For professionals from VR and classic software, AI skills have become the ticket in.
FAQ
Is the Vision Pro being discontinued?
No, that is not on the table. But Apple is shrinking the team notably and shifting resources to AI devices like smart glasses.
Is Siri losing importance?
The opposite: Siri is being rebuilt. The cuts hit the old structure while Apple hires for AI roles in parallel.
Is this a cost-cutting program?
Only partly. Apple frames it as restructuring, not downsizing: new roles are created — elsewhere, with an AI focus.
