Gemini Call for Me: Google lets AI phone businesses
In the US, Pixel 11 owners with a paid Gemini plan can send the assistant to call a shop or clinic, watch a live transcript, and take over mid-call.
In short
Google is testing Call for Me, a Gemini feature that phones local businesses for US Pixel 11 owners, waits on hold and shows the conversation as a live transcript the user can take over.
At a glance
- The feature is called Call for Me and dials out from the user’s own phone number.
- Limited to Pixel 11 in the US, a paid Gemini plan and the Phone app beta.
- Tasks: stock checks, reservations, rescheduling, having an item held.
- A transcript runs on screen and the user can take over at any time.
- Predecessors: the 2018 Assistant demo and Ask for Me in 2025.
Google is letting Gemini pick up the phone for you. A feature called Call for Me dials a local business, sits through the hold music and asks the question while you do something else.
What the assistant does on the line
TechCrunch reports that Gemini takes over errand calls: asking whether an item is in stock, booking a table, moving an appointment, or having something held at the counter. It works through automated menus, waits on hold and talks to whoever picks up. It repeats personal details only when the user has cleared them beforehand.
A deliberately narrow launch
For now this is a US experiment for Pixel 11 owners who pay for Gemini and run the beta build of the Phone app. The call goes out over the user’s own number and is placed from the handset itself. Google says it is keeping the test small because real conversations are nuanced, which reads less like modesty than like a warning label.
Why the live transcript is the point
The conversation scrolls past as text, and the user can step in at any moment. That supervision is what separates this from the 2018 Assistant demo that booked a haircut, and from Ask for Me, which arrived in 2025 to ask shops about prices and availability. What is new is an assistant acting on someone’s behalf with approved data, not just collecting an answer.
Open questions
Three things we could not confirm. Whether Gemini tells the business on the other end that it is software. Whether a shop can refuse such calls. And whether the assistant can run a call without the user starting it, as a second report suggests: that report would not load for us, so everything above rests on the TechCrunch story. There is no dependable word on other countries or a wider rollout date either.
FAQ
What is Call for Me in Gemini?
A test feature that lets Gemini phone a local business for you, navigate automated menus, wait on hold and put your request to a member of staff.
Which phones can make Gemini calls?
Only the Pixel 11 in the US so far, and only with a paid Gemini plan plus the beta version of the Phone app.
Does Gemini tell the business that it is an AI?
We have no confirmed information on that. The report we verified does not say whether the called business is notified that software is speaking.
